DartMedia

An HTTP address used by the World Wide Web to specify a certain site. This is the unique identifier, or address, of a webpage on the Internet http://www.dartmedia.com is the URL of this site.

The total number of unique pages on a website by a unique visitor.

A unique IP address visiting a website for the first time in a specified period. Unique visitor is more often associated with long periods of time, such as a month. User session is more often associated with shorter periods of time, such as 30 minutes. Both are valuable traffic metrics for many websites. Frequency control in ad campaigns is a function of unique visitor and user session definitions.

The use of a self-perpetuation mechanism, such as a referral or affiliate program, to grow a user base in a manner similar to the spread of a virus. Good viral marketing campaigns have extraordinary ROI.

The traditional presentation of information online. Websites are made up of webpages, analogous to the pages in a book. If frames are used, multiple pages can be displayed at the same time, resulting in multiple Page Views.

The individual responsible for the management of a website. See Publisher.

A virtual location online designated by a unique URL. A website is made up of one or more webpages.

System of grouping based on content or demographic interests. These may include women’s interests, automotive, and financial sites, etc.

Details that may include historical demographic and psychographic information about visitors to the website, or a portion thereof.

Real-time geographic targeting of advertisements based on the zip code of the user. This type of targeting is not available in the state of Kuwait.