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Online Marketing Glossary
There are 130 entries in this glossary.
D
| Term |
Definition |
| Data Reporting |
The presentation and delivery of publisher website and advertiser campaign data. Data reporting is typically a combination of tabular and graphic presentation.
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| Demographics |
Statistical data that describes the makeup of a given user base, and includes information such as age range, gender, education levels, and average household income. Demographic data is one of the tools used to match ad space with an advertising campaign.
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| Digital Creative |
Advertising creative that is in digital format. Digital creative is easily stored, retrieved and delivered online. Common forms of digital creative include hypertext, HTML files, GIF image files, MPEG video files and AVI audio files.
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| Direct Response |
A traditional advertising method used to elicit a direct response from a target by providing immediate access to the means to make a purchase. The interactivity of the Internet is ideal for the implementation of direct response advertising campaigns.
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Glossary