| Hang |
When a webpage is prevented from loading completely or at all due to a technical difficulty at the server end or at the user end. Online advertising that is poorly served may have the tendency to hang pages, thus irritating the user and publisher alike.
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| Hit |
The sending of a single file from a web server to a user's computer. Most webpages contain several files, including all HTML, graphics, audio, etc. Hit is not the same as impression, page view, or number of unique visitors. Information about hits is valuable to the provider for server loading and bandwidth predictions, but used alone, it is of little value as a metric of online advertising, or online use in general.
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| Host |
The individual or website that displays online advertising. See Publisher. |
| Hybrid Campaign |
An advertising campaign pricing model base on combining different individual pricing models into one. A CPM/CPA hybrid campaign combines the benefits of branding and direct response into the same campaign. The relative weighting of each individual model is adjustable within the hybrid campaign, and can be modified during the campaign run to maximize ROI.
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| Hyperlink |
The foundation of online interactivity. This is the clickable link in text or graphics on a webpage that takes you to another place on the same page, another page, or another website.
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| Hypertext |
The text version of the hyperlink.
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| Hypertext Markup Language (HTML) |
A coding language used to make hypertext documents for use online.
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| Hypertext Transfer Protocol (HTTP) |
The networking protocol that allows hyperlinks to work.
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Glossary