Get the Word Out

Once an eWareness strategy is developed, DartMedia utilizes a variety of broadcast platforms to combat negative information and proactively spread positive information. We work with your company's brand stewards to outline the options that further your objectives, which may include:

Blogger Outreach
The conversion of ideas, concepts, brands and products spread like a virus online through the backbone of Consumer Generated Media (CGM), the blogosphere. DartMedia harnesses the power of established online influencers within the blogosphere through established relationships with networks of independent blog owners.

We utilize these relationships to create consumer awareness, combat negative press and generate buzz by weaving client content into the fabric of each blog. Content weaving creates unparalleled reach and deep market penetration via RSS blog syndication.

Social Media Outreach
The recent surge in popularity of online communities like MySpace, photo sharing sites such as Flickr and video sharing communities like YouTube has changed the online landscape in ways never imagined. DartMedia can help your brand engage consumers within these communities and enable them to interact with your brand in unique and creative ways.

Emergency Response
DartMedia creates a well-defined contingency plan designed to identify and eliminate incidents that require emergency response. We execute specific counter-measures to negative publicity or conversely accentuate positive publicity to maximize brand positioning at each juncture.