DartMedia

Interlocking the Circles

The Solution Circle's framework is based upon six smaller circles of thought. Each circle represents a key component of the project and significantly impacts the project's cost, timetable and ultimate success. These components are the elemental foundation of a successful interactive project and overall internet marketing strategy.

Users

The user defines the solution. If a solution does not engage its audience and, above all, satisfy the users' needs, it does not meet its primary objective. DartMedia works with our clients to first create user profiles and then assess users' needs based on these profiles. The user profile impacts all other planes of the Solution Circle as it relates to usability.

Technology

Technology is a fundamental building block of every digital media solution. Any of hundreds of standards, applications and protocols can be utilized to create a solution, each having its own benefits and drawbacks. DartMedia's technology strategy consultants work with our clients to determine the best technologies for each project, assuring that all databases, middleware, hosting environments and presentation layers are compatible, scalable and dependable.

Information

The efficient and accurate delivery of information is an integral component of a digital media solution. As part of the Solution Circle, DartMedia's Information Architects develop an information connectivity plan that encompasses all information interfaces between human and computer-based clients, along with content requirements and descriptions.

Creativity

Creativity is the most valuable asset to any solution. Creative ideas propel radical change and can produce radical results. The DartMedia creative team works with our clients to develop new solutions to old problems. Together we generate a variety of approaches and choose the one that best achieves the project's objectives.

ROI (Return on Investment)

Qualitative and quantitative return on investment goals must be worked out and documented prior to project development. If a solution does not ultimately yield a return on your investment, we have not succeeded.

Evolution

Interactive media solutions change constantly. Solutions require maintenance, upgrades and patches. Creative concepts wear over time and your competition continuously adopts new approaches. DartMedia assists clients in determining a projected evolution path and maps out the resources that will be required over time.

Predictable Success

The process of creating a Solution Circle allows our client partners to objectively assess a project and quantify the strategies and goals behind the initiative. The resulting documentation provides a logical long-term plan tailored to meet your business objectives and designed to facilitate your company's success in a highly competitive landscape.